MTAF Group is the Founding Patron of PSSA and its bold commitment is inspired by a young Emirati’s relentless ambition to be a professional basketball player and his fervour to rise above the challenges presented by underdevelopment of the sport at home. MTAF Group values the role of social entrepreneurship in sustainable business and has chosen to embrace PSSA’s cause and principles as part of its corporate social responsibility programme to forward Dubai Plan 2021 PSSA’s dedicated full-time FIBA Certified Coaches and ex-professional players are entrusted to deliver our seamlessly integrated programmes under the leadership of CEO and Head Coach Dejan Kamenjasevic.

CHERYL P. DESINGANO, Project Coordinator

Cheryl has been playing basketball in Woman's team (Abu Dhabi) since 2017 and she is a member of PSSA staff since 2018. Her expertise is in administration and parents communication.


Petros is a professional basketball coach, an ex-professional player and was a member of the U14, U16 & U18 national team. Petros has a University degree in sports science and more than 8 years of experience in the UAE sports market and youth basketball.


Coach Tyrell began coaching 12 years ago with the Jr. Lakers. Then he went on to become a full-time PE teacher, varsity coach and show case organizer at some of the most well known basketball schools in Los Angeles. Coach Ty values learning, understanding, and being able to execute the fundamentals of basketball above all else. Developing talent, helping players believe in themselves, and reaching their full potential on and off the court is his mission.


Rudi is an admin with the background in basketball all the way from his college days. Taking care of administration tasks, and supervising technical details on the court.

MILOS MEDJEDOVIC, Basketball Coach

Milos is a professional FIBA basketball coach with 13 years of international experience in youth basketball, both in professional clubs and national teams.


Velibor is a basketball coach who has 3 years of experience in coaching, and 10 years of playing basketball internationally.

MIRSAD KORAC, Basketball Coach

Basketball has been a part of Mirsad's life since he was seven years old, first developed as a professional player and now as a basketball coach.

FABIEN EL ZEIN, Basketball Coach

Fabien is a basketball coach with more than 6 years of experience in basketball coaching in Dubai, UAE.